Feats & Follies · fourteen entries
The projects, and the reality behind them.
Good design has to solve a problem. Where a measured result exists, you will find it here. Where one does not exist yet, you will find nothing in its place — I would rather say nothing than dress reality up with invented percentages.
Dr. Leahu
From four clinics in two cities to eighteen in thirteen. Seven years as head of design.
Episcopiei
A custom all-caps display face drawn from marble engraving on a historic façade.
Zurli
Logo and full brand identity for a children’s entertainment giant.
Clario
The identity of a Bucharest ophthalmology clinic from its founding — brand, website and the patient journey.
Vodafone
Transfer Credit, rebuilt to the current Vodafone design system.
eMAG Foundation
Visual identity for the eMAG Foundation and its three education programmes.
Artro Sport Clinic
Exterior branding, brand book and campaigns — from the sign on the building to the inside.
Memorial
Landing pages explaining procedures to patients deciding on surgery.
Siberian Secret
Logo, icons, packaging and web visuals for four flavours of an energy syrup.
Dental Elite
Clarifying the brand and the We Care More concept, with creative for online and offline campaigns.
Presto
One marketing system across every restaurant and delivery brand in the group.
Papa Pictures
A long partnership: logo, posters, social ads and presentation materials for a film company.
Zinny
Brand and interface for a phone-diagnostics app and its buy-back flow.
OpenZK
End-to-end UX/UI for a crypto trading platform, every screen built in Figma.