Artro Sport Clinic

Exterior clinic branding, extending the brand and its brand book — from the sign on the building to the inside.

Client: Artro Sport Clinic
Field: Orthopaedics and traumatology
Role: Brand, exterior, campaigns
Delivered: Brand book + campaigns

An Artro Sport Clinic billboard with the orthopaedics team

The problem

The first contact with a clinic is not the website. It is the sign on the street, the billboard on the avenue, what you see walking past the building. If those say something other than what you find inside, the patient journey opens on a mismatch.

A floor decal carrying the Artro Rehab mark, in a clinic

The solution

Exterior clinic branding, extending the brand and its brand book, creative for online and offline campaigns, and the patient journey through the clinics. Including the things nobody writes into a brief: what the floor you walk on to reach reception looks like.

Why it matters

A medical brand plays on every surface at once. The billboard and the floor decal have to be obviously the same clinic — otherwise a person can’t say why, but doesn’t trust it.

Have something like this?

Tell me what’s not working