Siberian Secret Packs

Branding, packaging, and landing page design for Siberian Secret—an energy syrup made for those mornings when “never drinking again” becomes today’s vibe. I crafted everything from scratch: logo, icons, pack design, and web visuals for four flavors. Think hangover recovery, but stylish.

Year: 2019
Client: Europarus
Industry: Supplements
Duration: 2 weeks

The problem

Client had a great product (basically a post-party rescue syrup) but no visual identity—just a few screenshots of competitor stuff and a name: Siberian Secret. They needed someone to turn that into a real brand with personality, packaging, and web presence.

A Siberian Secret energy syrup sachet on wood beside a leaf

A laptop on a rock showing the Siberian Secret landing page

The solution

I built everything from the ground up: logo, icon set, branding system, landing page, and packaging design—including single-dose slips, dispenser boxes, and retail-ready packs for all four flavors. Clean, bold, a little edgy—because if your head’s pounding, the design at least should make you smile.

The four Siberian Secret flavour packs lined up in a row

The packaging dieline drawn out flat on a dark blue ground

The challenge

The system had to hold across very different packaging formats and sizes without coming apart on the way. More design Tetris than creative combat — but a grid game solved badly shows from a metre away, on the shelf, where you no longer get to explain it.

A dark red mug carrying the gold Siberian Secret mark

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