Dental Elite

Clarifying the brand and creative for the campaigns — out of which came We Care More, an idea that speaks to the patient and to the staff.

Client: Dental Elite
Field: Dentistry
Role: Brand, campaigns, clinics
Concept: We Care More

Dental Elite social media visuals, on a phone

The problem

Sales campaigns that called for creative, with no idea underneath holding them together. Every campaign restarted from nothing, and the patient saw a different clinic each time.

A Dental Elite roll-up in a clinic lobby, carrying the We Care More concept

The solution

Creative solutions for the sales campaigns — key visuals and creative, online and offline — plus clarifying the brand. Out of that came We Care More: an idea that keeps the communication coherent for patients and staff alike. And, as with the others, the design of the clinics and the journey through them.

Why it matters

A clinic brand does not persuade from the outside alone. If the staff do not believe it, the patient works that out at reception — and then it does not matter how good the campaign was.

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