EST. 2000 · Bucharest, ROUX · UI · Brand · Web

This humble soul

One designer, no account manager.

Twenty-five years of brand and product design. Most of it senior, some of it teaching, none of it delegated to a junior while my name stayed on the invoice.

What I actually do

Brand systems, product interfaces, and the messy space between the two.

That space is where a company’s promise either survives contact with its own website or quietly dies on a booking form. Identity and visual systems, UX/UI for web and mobile, landing pages, and creative direction for teams that already have designers but need taste they can borrow.

I teach digital design at New Tech Academy. It is good discipline — you cannot hide a weak explanation from a room of students.

A list of facts, written by hand

How I work with teams

Typically one to three days a week, remote, in your timezone. Best fit: founders and creative directors who care about craft, and teams that want a senior pair of hands without a senior full-time hire.

  • Retainer: from €75/hour.
  • Fixed-scope work: landing pages, identity systems or design audits — quoted flat, after a twenty-minute call.

See the audit offer

Someone searching for answers

Tell me what’s not working

If you have taste, we’ll get on.

Send the link and a sentence about what bothers you. I will tell you plainly whether it is a design problem and whether I am the right person for it.

I reply personally, same day. You won’t end up on any list.

Prefer email? email me directly

A friendly robot