Branding · 2017
Zurli Branding
Redesigned the Zurli logo and built the brand identity around it — for an audience that spots every mistake.
- Year
- 2017
- Client
- Zurli
- Industry
- Kids entertainment
- Duration
- 5 weeks
The problem
Zurli had grown into a giant name in kids’ entertainment — shows, merchandise, children shouting when they spot the characters — without ever having a brand identity. What they had was an outdated logo that looked like it was drawn in the 1990s.
The solution
Sometimes all it takes is a light touch: flat, but not too flat, and swap the “then” for the “now.” Brighter colours, and as much simplicity as you can muster in a world built on noise.
The challenge
Keep the logo close enough that children still recognise it instantly, while making it unmistakably modern. Kids are a brutal audience — they see every mistake and they tell you.
What it left behind
Five weeks, working alongside a brand strategy agency, to carry the client, the children and every character into the next chapter — with a happy heart.
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