Smartalytics Zinny

Meet Zinny—the app that tells your smartphone how to get its life together. I created the brand, designed the UX/UI, and made sure users get helpful suggestions whether they want to upgrade, optimize, or trade in. Basically: I gave this genie a glow-up.

Year: 2020
Client: Smartalytics
Industry: Telco
Duration: 6 weeks

A phone on a blue surface showing the Zinny genie mark

The problem

Most folks don’t really know what’s wrong with their phone—they just know it’s slow, dying fast, or acting weird. Zinny was built to fix that. But it needed a smart, helpful design that didn’t feel like a lecture from a robot engineer.

Zinny app screens and the genie character on a lilac field

The solution

I designed the full UX and visual identity for Zinny—everything from logo to interface screens. The app checks your phone’s vitals (RAM, battery, storage, etc.), then offers smart suggestions: whether it’s a fix, a better phone, or a buy-back option through trusted retailers. Friendly genie, useful info.

Zinny phone screens for setting handset preferences

The challenge

I had to dive deep into the wild world of Android specs, brand quirks, and retail APIs—while also trying to design for users who barely know their phone has RAM. And yes, I’m an Apple person, so fighting my iOS bias was real.

A Zinny billboard reading the smart genie beside a building

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