UI / UX Design · 2024
Memorial Landing Pages
New landing pages to add knowledge to potential customers so that they better understand procedures and interventions.
- Year
- 2024
- Client
- Memorial Hospital
- Industry
- Medical
- Duration
- 12 monthssssssss
The problem
Let’s be honest—medical procedures can be scary, and most hospital websites don’t exactly help. Memorial needed landing pages that didn’t feel like reading a user manual for your own spleen. Patients had no clue what half the interventions even meant, and that made booking an appointment harder than it needed to be.
The solution
I designed a series of landing pages for each procedure or intervention—simple, clean, and friendly. The goal? Help people actually understand what’s going on before they see a doctor. I researched what other hospitals were doing (some good, some... less good), then crafted clear visuals and layouts that make complex topics easier to digest.
The challenge
Six months in, plot twist: a new marketing specialist joined the team and came with a fresh strategy—and a brand-new look to match. So I jumped back in and redesigned the pages to align with the new vision, keeping the usability strong but shifting tone, layout, and content structure.
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