Clario Ophthalmology

The identity of an ophthalmology clinic in Bucharest, from its founding — then applied everywhere, from the website to the wall.

Client: Clario Ophthalmology
Field: Ophthalmology
Role: Brand, web, UX/UI
City: Bucharest

The Clario website, on a laptop and a phone

The problem

A new clinic that had to exist before it had patients. Nothing was settled: not how it looked, not how it spoke, not what a person saw walking through the door. In a city where it gets compared to clinics ten years older.

Clario social media visuals, held on a phone

The solution

I took the brand from its first version to a stronger one — livelier visuals, more movement — and then applied it everywhere: web design, UI and UX for the site, the clinic’s interior and its walls, the patient journey through the clinic, the social media visuals and the graphic concepts.

Why it matters

It is exactly the combination the audit looks for: website, brand and the path a person takes through the clinic, treated as one thing. Treated separately, the patient feels the seam.

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