EST. 2000 · Bucharest, ROUX · UI · Brand · Web

Graphic Design · 2025

Presto Marketing Ads

One marketing system across every restaurant and delivery brand under the Presto roof.

Year
2025
Client
Presto
Industry
Restaurants & delivery
Duration
12 months
Combo bucket of mititei with mustard, fries and four beers on a wooden board

The problem

Many brands live under the same Presto roof, and all of them looked bland — no focus on selling points, no clear call to action.

Social media ads at different screen sizes on a green background

The solution

Refocus every ad on the discount and the benefit rather than the product name, and make the food itself look like something you would actually want to eat.

A wall of social media ads on a green background

The challenge

There simply were not enough good photographs. The answer was a controlled mix of AI-generated and real imagery, so customers still see the real product, just in a better room.

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