EST. 2000 · Bucharest, ROUX · UI · Brand · Web

Graphic Design · 2020

Papa Pictures

A long-standing creative partnership with Papa Pictures—from logo design to posters, social media ads, and presentation materials. I've been on board nearly from the start, crafting the visual identity and supporting their films through polished design work.

Year
2020
Client
Papa Pictures
Industry
Entertainment
Duration
5 years
A lit bus-stop poster for the film Avram Iancu on a night street

The problem

Papa Pictures needed a consistent, eye-catching visual identity to match their bold storytelling. They had a logo alright, but no real brand cohesion—and movie poster visuals, presentations, and social ads were inconsistent and uninspired.

A row of backlit film posters in a dark cinema lobby
Two film posters displayed in a modern interior

The solution

I designed their logo from scratch, then created all movie posters, presentation decks, and social media campaigns—keeping a unified style across all touchpoints. Every piece reflects the tone and personality of each film, but still reads unmistakably as Papa Pictures.

A poster for Dragoste lying on concrete steps
A person walking past a Skupo poster pasted on a brick wall

The challenge

The real balancing act was between my artistic impulses and the creative visions of directors, producers, and actors. Every stakeholder has an opinion (some louder than others), so I had to mediate tastes, tone, and branding consistently—without sacrificing creativity or authenticity.

A wide cinema screen showing the title Ouăle, franceza și ardelenii

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